fruit basket

Gift Basket Home Business Start-Up: How to Start Your Own Gift Basket Business with Fruit Basket Example

A home-based business selling gift baskets is one that appeals to many people. It allows them to explore their creative side in building gift baskets that appeal to specific kinds of people, occasions, or markets, whilst also bringing joy to the recipient.

There are many things to think about, however. From the kind of products that will be put in the baskets, to the pure business side of research and accounting. It can be a daunting, but also very rewarding way to turn a hobby or interest into a home-based business.

The Gift Basket Business Checklist

The following is a checklist of things that need to be addressed when building the gift basket business plan. There might be additional items that come to mind as the checklist is addressed, but it should give a useful starting point.

  • Product – arguably the most important part, and one of the biggest decisions: make original products, or resell existing gift baskets?
  • Market – there are many ways that the gift baskets can be sold (direct, Internet, corporate, catalog, stores, etc.), and choosing the right one is vital.
  • Supplier – a list of suppliers and their prices needs to be drawn up; the kind of suppliers will change depending on whether the end product is created or brought in and resold.
  • Marketing plan – how does the business intend to get its message out to the customers?
  • Financial plan – the key question here is: how many gift baskets must be sold to cover all the costs — heat and light, mortgage, supplies, staff, and so on.

If answers to all of the above can be found, then the business start-up plan can be created and analyzed with the help of an accountant, or good business banker.

Case Study: Organic Fruit Baskets

One of the thriving sectors is supplying business gift baskets to corporate clients, and one of the most popular kinds of baskets are organic fruit baskets. Putting together an organic fruit gift basket for sale to corporate clients illustrates some key points that need to be addressed when creating baskets:

  • What kind of basket sends the right message?
  • What kind of basket will protect the fruit in transit?
  • Are there any local organic fruit suppliers?
  • Are there any local corporate clients?
  • What kind of organic fruit will satisfy the above?
  • What do corporate clients expect from the whole package (i.e. inserts, cards, wrapping, etc.)

The above process can be applied to any gift basket idea – but above all, it must be proved to be viable following the checklist!

Alternatives

Simple Google AdSense research throws up many untapped markets for gift baskets. For example, one of the highest rated buying keyword phrases is the phrase ‘gourmet coffee gift baskets’, swiftly followed by ‘gourmet chocolate gift baskets’.

Using AdSense and keyword research in this way to find new markets is a vital part of the gift basket business owner’s product planning. Even if the decision is taken to specialize in a certain market or product line, researching variations of different gift basket business ideas is what will keep the business fresh and

gift baskets

Start a Gift Basket Business: Earn Money Making and Selling Gift Baskets

When you present someone with a gift basket you’ve made, do you get a lot of oohs and ahhs? Do you have a knack for finding unique items for your basket that other people would never think of? Consider turning your talent into a business.

Getting Started

  • Find inventory. You could search for wholesalers on the internet, but you would have to buy in quantity. Until you get established, don’t go there yet. Who wants to be stuck with a whole bunch of candied yams for a Thanksgiving basket in June? Instead, look for clearance items at stores that have a long shelf life. For instance, a popular gourmet food store may have a fifty-percent-off sale on jars of gourmet pickles. You realize that would make a perfect picnic gift basket during the spring and summer. Scour over-stock sales on the internet as well as department stores and specialty shops.
  • Shop off-season. Buy Christmas items on sale in January that you can use the following November. Again, be sure those items have a long shelf life.
  • Present your products clearly. Wrap your baskets in clear cellophane instead of colored. You want to focus on what’s inside the basket.

Brain-Storm Gift Basket Themes

Sure, the traditional holiday, birthday and new-baby occasions are popular. But try to come up with original ideas that may draw customers.

  • Corporate appreciation. Say you know someone who owns a classic car business. As part of a promotion, suggest giving customers a basket filled with inexpensive car memorabilia. A pet store owner or veterinarian could give away baskets filled with pet toys and treats.
  • Non-traditional holidays. Tell bosses to remember their secretaries with personalized gift baskets. Instead of giving the identical basket to each secretary, give each person a unique basket based on his or her interests. Grandparents often don’t get the attention they deserve. A gift basket on grandparents day filled with money saving coupons would delight them!

Market Your Gift Basket Business

  • Find craft fairs in your area.
  • Create a web site and exchange links with suppliers.
  • Start a newsletter filled with recipes and tips.
  • Give baskets to as many people as possible and mention your business when those compliments start flooding in!

Finally, the Small Business Association offers free tips on writing a business plan, starting, managing and marketing your business.